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P A R T N E R S
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Michael Merrall
Most notably, Michael was Managing Director of IMG Canada
for 13 years. While at IMG, Michael created, built and managed
some of the leading event brands in Canada including Stars
on Ice and The Telus Skins Game. In 2003, Globe & Mail
named Michael as one of the ten most powerful people behind-the-scenes
in Canadian sport.
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Frank Abels
Frank brings 19 years of marketing and sales success to
Step 3. Frank spent 10 years at The Sports Network in marketing.
Frank then moved to CTV where he was head of marketing for
Sportsnet, Outdoor Life Network and Comedy Network. Frank
has been responsible for advertising, promotion and revenue
for many major television properties (NHL, NBA, NFL, CFL,
PGA). He also marketed special events such as World Junior
Hockey Championships, World Cup Soccer '94 & '98, and
Tour de France.
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Ted Jarvis
Ted has 14 years in marketing with Fortune 100 organizations
including Wrigley's, Kellogg's, Frito-Lay and Rogers Cable.
Ted was responsible for managing brand portfolios with sales
up to $400M. Ted has marketed such well know brands as Wrigley's
Juicy Fruit, Kellogg's Frosted Flakes, Froot Loops, Tostitos
and Rogers Yahoo Hi-Speed Internet. Ted was responsible for
marketing partnerships with NHL, The Raptors, Disney and
the Olympics.
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