Kellogg's Vector Get Run Ready

Step 3 powerfully connected consumer activity with consumer consumption by developing Kellogg's Vector "Get Run Ready" program. For 3 years running, the Vector brand encouraged consumers to get nutritionally energized, get physically active, and get recreationally informed with an appealing variety of program extensions and product incentives that included one of the highest on-pack offers in the history of the cereal category.

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Kellogg's Frosted Flakes MVP Hockey Event

In 2007, Step 3 produced a 3 part MVP Hockey Skills DVD series, distributed inside boxes of Kellogg's Frosted Flakes, which featured NHL MVP's Joe Thornton and Martin St-Louis. The program also included on-pack promotion and retail POS.

In 2008, Step 3 was back again with these superstars, this time with a hockey skills program delivered in a new online format. Accessed via pin codes inside limited edition collectors packs, the program continues to engage kids and elicit strong response from retailers.

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Visa

Consultant to VISA Canada on their Olympic Sponsorship Strategy for Torino and Beijing. Also retained to assist with VISA's sponsorship of the national bobsleigh and skeleton teams.

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CBC Radio One

Retained to develop and manage a multi-market grass roots program throughout the summers of 2006, 2007, and 2008 to expand the ethnic diversity of CBC's radio audience.

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Canadian Olympic Committee

Retained to write the business plan for Canada Sport Week. Backed by 12 national multi-sport organizations, the primary goals are to encourage greater participation in sport, build a stronger overall sport culture and to raise the appreciation level for the role that sport plays in fostering a healthier, stronger society.

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Running Room

For three consecutive years (2006-2008), Step 3 has facilitated, managed, and executed successful cross-promotions with Kellogg's featuring Running Room. Our trusted counsel and ability to generate substantial brand activity for both parties ultimately led Running Room to enlist our services to maximize their proprietary media opportunities with clients. As a result, Step 3 now exclusively manages Running Room's advertising sales & integrated promotional partnerships.

To learn more about this unique relationship and the opportunities Running Room presents, click here.

Repucom

Step 3 has been retained as the exclusive Canadian sales agent for Repucom's state-of-the-art brand measurement system. Based on the proprietary Human Vision System software, this powerful research tool records televised brand exposure (playing level signs and logos) and on-screen graphics for broadcast sports events. It evaluates this information both for traditionally televised coverage and on-line broadcasts.

The system recognizes frequency and quality in a way that is objective, consistent, quantifiable, and 100% accurate because human subjectivity has been taken out of the process. This technology has been widely embraced by broadcasters, sports property owners and corporate sponsors in major markets around the world.

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APTN

Step 3 has been engaged by the Aboriginal Peoples Television Network (APTN) to create a major Aboriginal cultural attraction in Vancouver's Stanley Park during the 2010 Winter Olympic Games. As an official Olympic broadcast partner in the CTV/Rogers coalition, APTN will be broadcasting live from on-site during the Games.

The goal is to educate the public about Aboriginal culture - past, present and future - through displays of music, dance, storytelling, art, photography, crafts and television programming.

The site includes the historic Stanley Park Pavilion where Aboriginal food, entertainment and décor will give guests a true Canadian cultural experience that will be distinctive from anything else offered in Vancouver or Whistler during the Games.

Scotts Canada

Scotts Canada was interested in pursuing new seasonal marketing initiatives to connect with their core male consumer target and to increase promotional activity within key retail accounts - two areas of concentration directly in our wheelhouse of professional experience and expertise. To effectively address Scotts' objectives, Step 3 has crafted a unique sports-themed promotion featuring a high-profile Canadian celebrity that will hit the market in Spring '09.

Steve Nash Foundation

Executive Producer of The Steve Nash Foundation Charity Classic.

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Rogers Sportsnet

In 2005, Step 3 created a promotional partnership between Rogers sportsnet and Universal Music. This strategic pairing enabled both parties to promotionally capitalize on the unique nature of their brands. Via high-intensity sports video montages, Sportsnet was able to inject the emotional energy of music to reinforce the excitement of its professional sports properties in an effort to help build its network audiences. The association provided Universal Music with an attention-grabbing new video platform to affordably promote their established and up-and-coming artists. The multi-year rollover of this program punctuates why this was definitely a promotional win-win for the clients.