Step 3 Sports & Entertainment

Sports & Entertainment Dictionary
st•ep thr•ee [suh-tep, -three]
-noun

  1. Highest podium position
  2. Progressive marketing service specializing in sports & entertainment
  3. Industry leading experience
  4. Passion for sponsorship strategy and activation

About Us

Step 3 is a marketing services company that has best-in-industry credentials in the field of sports & entertainment marketing.

As a company that brings together expertise in sponsorship activation, sales promotion, television production & rights negotiation, Olympic marketing and event management there simply is no more experienced company in the Canadian industry.

A bold claim?

Not when you consider the credentials of the 3 founding partners - Frank Abels, Ted Jarvis and Michael Merrall. Together, they have over 60 years of senior management experience with category leaders like: International Management Group, TSN, Sportsnet, Kellogg's, Rogers Wireless, Frito Lay, Wrigley and V&B Advertising.

What does this mean for our clients?

It means that we provide "big ideas" backed with unique strategic insight that can only come from experience. It means groundbreaking conceptual creativity that has been proven over and over in the marketplace. It means that we deliver against our ideas with a level of executional excellence that keeps our customers coming back to us time and time again.

It means helping our clients build differentiated positioning for their brands while increasing sales. And it means helping our clients drive significant increases in share and volume.

In an industry chocked full of hyperbole and self-promotion, Step 3 Sports & Entertainment is content to let performance speak for itself. A prime example... our fall 2007 promotions with Kellogg's Vector and Frosted Flakes delivered the largest sales periods in the history of both brands. That performance came on the heels of a summer promotion for Vector that delivered the highest value offer in the history of ready-to-eat breakfast cereals.

We invite you to browse our site and learn more about the work we have done for companies like Visa Canada, the Canadian Olympic Committee, CBC Radio & Television, The Running Room, Toshiba, APTN, Rogers Sportsnet and Scotts Canada.

Sports & entertainment marketing is all about harnessing consumer passion and translating it into changed attitudes and behaviors. That being the case, we hope you sense our passion for the work we love and the results we are so proud to deliver to our clients.

Sincerely,

Frank, Ted & Michael
The Partners of Step 3 Sports & Entertainment